Canon is introducing a new line of cinema prime lenses – appropriately named “SUMIRE Prime”. Pronounced “Soo-mee-ray” in Japanese, it is associated with a floral gentleness and beauty.
In addition to bright T-stops and Canon’s renowned warm imagery, a unique optical design introduces a nuanced look as the lens aperture approaches its maximum setting – subtly modifying the textural renderings of the human facial close-up. It also smooths the transition to the fall-off portions of the scene resulting in a pleasing bokeh. This combination adds emotional expressiveness to a memorable scene.